How to Unlock Insights with Our Web Analytics
Table of Contents
- How to Unlock Insights with Our Web Analytics
PublishFi’s Web Analytics dashboard empowers you to understand your audience, optimize your content, and drive growth—all from a single, easy-to-use interface. This guide walks you through every feature of the analytics section, so you can make the most of your website’s data.
Why Use Web Analytics?
Web Analytics help you:
- Track how many people visit your website
- Identify your most popular content
- See where your audience comes from
- Optimize for growth and engagement
With actionable insights at your fingertips, you can make smarter decisions and grow your online presence.
1. Accessing Your Analytics Dashboard
- Log in to your PublishFi account.
- Click Website in the left sidebar.
- The analytics should show up directly in the Website tab with the 'Edit your Website' section at the bottom after the analytics
You’ll see the Web Traffic Insights dashboard with all your key metrics and charts.
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2. Understanding Key Metrics
At the top of the dashboard, you’ll find three important numbers:
- Unique Visitors: The number of distinct users who visited your site during the selected period.
- Total Visitors: The total number of visits, including repeat visits by the same user.
- Page Views: The total number of pages viewed across your website.
These numbers give you a quick snapshot of your site’s reach and activity.
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3. Visualizing Traffic Trends
A line graph displays how your traffic changes over time:
- Hover over the graph to see daily stats.
- Adjust the timeframe using the dropdown at the top right (e.g., Last 7 days, Last 30 days, All time) to spot trends, spikes, or dips.
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4. Exploring Detailed Insights
The dashboard breaks down your audience and their behavior into several sections:
Top Sources
See where your visitors are coming from (e.g., Direct, Search, Social). Use this to assess which channels are most effective.
Top Pages
Find out which pages are most visited. This helps you identify your most engaging content.
Top Devices
View which browsers or devices your audience uses (e.g., Firefox, Chrome). Optimize your site for the most-used platforms.
Top Countries
See the geographic distribution of your visitors. Useful for tailoring your content or marketing efforts.
For each section, click View Details to dive deeper into the data.
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5. Filtering Your Data
Use the dropdown at the top right to filter analytics by timeframe:
- Today
- Last 7 days
- Last 30 days
- Last Month
- Last 12 Months
- All time
This lets you compare performance across different periods and spot trends.
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6. Best Practices for Using Analytics
- Check regularly: Review your analytics weekly to stay on top of trends.
- Compare periods: Use filters to compare growth over time.
- Act on insights: Promote high-performing pages or improve underperforming ones.
- Optimize for devices: Ensure your site works well on the most popular browsers and devices.
Frequently Asked Questions
How often is the data updated?
Analytics data is updated in near real time for up-to-date insights.
Can I export my analytics data?
Currently, exporting is not available, but we’re working on it!
Where can I get help?
Click Get Support in the sidebar for assistance.
Related Articles
- How to Manage Your Audience
- How to Edit Your Website
- How to Set Up a Blog
- How to Generate Blogpost with AI
By leveraging PublishFi’s Web Analytics, you’ll gain the insights you need to grow your website and engage your audience more effectively. If you have more questions, our support team is here to help!
