What is Auto Frame?

Auto Frame is the feature in PublishFi that solves one of the most tedious problems in social video production: every platform wants a different shape. YouTube expects wide 16:9 footage. TikTok and Instagram Reels demand full-screen vertical 9:16. LinkedIn and Instagram feed posts favor the slightly taller 4:5 frame. Without the right tool, publishing the same video across all of these platforms means cropping, re-editing, and exporting multiple separate projects — time you could be spending creating.

Auto Frame removes that repetition. You edit your video once, in the frame you prefer, then load as many additional frame formats as you need. PublishFi tracks all of them inside the same project and lets you preview each one before you export.

Why it matters

The difference between a video that fits a platform and one that does not is not subtle. A 16:9 clip posted to TikTok gets letterboxed — black bars appear top and bottom, the subject is reduced to a small rectangle on a vertical screen. A 9:16 clip posted to YouTube shrinks to a narrow column. Neither presents well, and viewers notice.

Auto Frame lets you see exactly how your content fills each format before you commit to an export. If a title card gets clipped, or a speaker's face is cropped too tight, you can catch and fix it in the editor rather than after the file has been rendered.

What you can do with Auto Frame

  • Load multiple frame formats into a single project — mix standard ratios and platform-specific presets freely.
  • Switch between loaded frames at any time to preview how your content looks in each aspect ratio. The editor updates instantly.
  • Use platform-specific presets like Instagram Reel, TikTok Post, or YouTube Short, which include safe zone guides that show where the platform's own buttons, captions, and UI elements will appear on top of your video.
  • Select frames at export time to choose exactly which formats you want rendered. Each selected frame produces a separate, ready-to-upload video file.

Where to find it

Auto Frame lives in the top toolbar of the editor, in the center dock alongside CoDirector and the music controls. Click the frame selector button — it displays the icon and name of your currently active frame, such as "Wide" — to open the Auto Frame panel. The panel stays open as long as you need it and closes when you click anywhere else in the editor.

Tip: Start your edit in the frame that matches your source footage — usually Wide (16:9) for most cameras. Once your edit is locked, add the additional frames you want to export. That way your primary editing experience stays clean and the preview you're working in reflects your raw footage accurately.

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